K12 Spark, Sales/Marketing
Paula Reed has over 20 years of K12 and higher education experience in sales, leadership, executive coaching, and marketing. She began in the K12 industry working with district leaders to create recycling and science programs for schools. Afterwards, she joined a company to design comprehensive alternative education programs for at-risk students which increased graduation rates. Later, she spent many years at Discovery Education, beginning as a regional director and promoted to focusing on national sales partnerships with the top largest 30 urban and suburban school districts in the country, managed sales teams, developed events and conference strategies, and oversaw outreach and thought leadership programming. She is best known for building and maintaining relationships with C-level district administrators and education leaders across the country from large urban, suburban, and rural districts.
Four years ago, she founded BizEducation Consulting, Inc. to share her expertise with companies and non-profs, large and small. In addition, she’s been a Foundation Board Director for Montgomery and Baltimore County Public Schools and is a Board Advisor for Institute for Education Innovation and participates in multiple education networking groups.
K12 business partners seek her to provide marketing, sales, recruiting, and DEI strategies as well as advice for navigating this unique industry. Her passion is working with organizations whose genuine mission is to offer services that significantly improve and equalize the education playing field for all students and their communities.
Paula received a B.A from University of Maryland, College Park. She has a graduate certificate in Executive Leadership and a certification for Diversity and Inclusion Training from University of Maryland, University College. She currently resides in Atlanta, GA.